SaaStr Podcast #049: Ryan Fyfe, Founder & CEO @ Humanity On Why It Is All About Facilitating Customer Adoption

Had lot's of fun joining Harry Stebbings on the SaaStr Podcast. Listen in to hear more about - What was the initial spark for starting Humanity How we use data at Humanity to affect the marketing decisions they make with regards to customer acquisition? How I look to integrate customer success into the pre-purchase period to facilitate adoption? How I view free trials with Humanity? How do they A/B test free trials to optimize for conversion? How can startups ensure efficient time to value in a trial period and what is the role of customer success in this?